Jaime Garcia

International Recruitment Manager at TBS Business School (Barcelona Campus)

Jaime is a goal-oriented professional, with 20 years of experience in international higher education recruitment. His areas of expertise include higher education marketing, digital strategy (SEO, SEM & social media strategy), development of international higher education markets and education recruitment agencies relationship.

He holds a bachelor’s in Communication Sciences from Tecnologico de Monterrey (Mexico) and a master’s in Marketing Management from Pompeu Fabra University (Barcelona, Spain). Originally from Mexico, Jaime is currently the International Recruitment Manager for the master programs at Toulouse Business School (Barcelona Campus).

In previous years, Jaime worked at Tecnologico de Monterrey (Mexico City Campus) as admissions and public relations coordinator, where he achieved very ambitious enrollment goals for the high school, undergraduate and postgraduate levels.

Afterwards, he worked at Pompeu Fabra University in different positions such as product manager, international relations coordinator, MBA coordinator and international recruitment manager for the MSc programs. The Pompeu Fabra University experience provided Jaime with a big picture and a better understanding of the higher education business.

During the last years, Jaime has focused on developing international markets for the higher education sector, based on the cutting-edge online marketing strategies which are currently essential to deal with the growing number of competitors worldwide.

My Sessions

Nurturing students from click to enrolment