Please find below the 2019 presentations:
- Benchmarking as a Strategic Tool to Manage Internationalisation
- Google Analytics 101
- Google Analytics 102
- International Student Recruitment Strategy Development
- Building a University Brand in a Crowded Market
- Closing the Loop - measuring ROI
- SEO Do's and Don'ts for Higher Education
- Nurturing Students from Click to Enrolment
- Identifying & Selecting New Markets
- Activating New Markets Through Digital Recruitment
- International Recruitment: The omni-channel approach to enter a complex market
- Launching New (Online) Programmes
- User Research for Digital Products: whys, whats and hows
- Marketing Data Analysis and Interpretation: The Beauty & The Beast
- HEIs Outside-In: How to meet external challenges by being effective within