Exclusive Nordics Workshop: Data and Strategic Decision Making
17 September 2020
15:00 CEST (Amsterdam time)
16:00 EEST (Helsinki time)
About the Online Workshop
Are you interested in guaranteeing your recruitment decisions by learning how to analyse data correctly? What about decision making at unforeseen circumstances? How to make decisions when you do not have data to base them on?
Join our free Exclusive Nordics Workshop: data and strategic decision making to better understand how data is analysed and visualized, and how to avoid common pitfalls of misinterpreting it. You will also learn more about your colleagues’ experiences of decision making during the current pandemic and join the experience sharing.
The workshop is split into two parts:
Importance of data in Higher Education & How to analyse it
In the first part, we discuss how data is used in higher education and how it can help with decision making in different areas. Besides interesting data examples of COVID-19, we share with you 5 typical data pitfalls to consider before trusting a data source or its story and give you four basic rules to follow in order to become better at analysing data.
Decision making during COVID-19 – Experience exchange
Making decisions is more difficult in unpredictable situations. In the second part of the workshop, we discuss more closely about decision making during a pandemic. We have a University Marketing Specialist as guest speaker describing the main pain points they faced during the corona outbreak and how they went about them. The participants can join the conversation and use our interactive tools to answer questions.
Learning outcomes
Why analyse data
How to analyse data
5 common data pitfalls
5 basic rules that take your data analysing to another level
Target audience
Anyone interested in using data as a support of decision making
The workshop is using examples from Nordic countries
Bonus
Coronavirus related visuals and data
Interactive part for exchanging experiences about decision making during pandemic
Registration deadline: 16 September 2020
Trainers
Meltem works as Senior Data & Analytics Consultant in the Analytics & Consulting Team at Studyportals. She started working for Studyportals in 2011 with a particular focus on the UK and Turkish higher education market. Meltem quickly became the company’s expert on Google Analytics and Google Tag Manager because of her technical expertise. Besides supporting Studyportals clients with more insight on country and discipline interest, campaign return on investment, and website audits and redesign, Meltem is increasingly providing training on Google Analytics for universities across Europe.
From 2017 until mid-2019 Meltem worked for Vodafone as Digital Performance Analyst and as Head of Data Insights for Greenhouse Group where she had the chance to lead projects related to data visualization, data architecture, data merging, data migration, automation, and personalization. Meltem studied Industrial Engineering & Management in Istanbul Yildiz Technical University, Turkey and holds a Graduate Certificate in Data Science from Harvard University. During her education, she has traveled and studied around Europe which brought her the passion for internationalism. Meltem believes in the strength of technology and data which enables us the transparency and informed decision making.
Marianna works as Business Developer and her main goal is to seek opportunities that supports Studyportals’ mission: Empowering the world to choose education. The focus is in connecting higher education institutes with students and finding ways to work together in the most beneficial way for students, universities and Studyportals.
Marianna is from Finland, living in the Netherlands and she has a diverse professional background that includes experience in restaurant management, marketing and B2B sales. She has also studied abroad so she understands the concept of searching, applying and starting a study outside one’s home country.