Exploring new markets for diversification  

26 January 2022 | 15:00 GMT | 16:00 CET | 10:00 EST

 

About the webinar

Diversification lies at the core of international recruitment strategy: it helps universities create the right mix of students and programmes to be successful in their future planning.

 

Multiple governments, universities and consultants have flagged the underlying financial risk of a lack of diversification for universities. This webinar touches on a new report from Studyportals and Unibuddy which identifies 17 new recruitment markets for universities, based on growth and student interest, to help universities diversify their international student bodies.  Dr. Carmen Neghina, Senior Marketing Analytics Consultant at Studyportals is joined by David Di Maria, Senior International Officer & Associate Vice Provost for International Education at University of Maryland Baltimore County, and Brad Farnsworth, Principal at Fox Hollow Advisory to look at practical ways that universities can find new opportunities through diversification.

 

About the report: The next frontiers – Diversifying student recruitment

A new report from Studyportals and Unibuddy, focuses on diversifying source countries in the context of broader diversification. It provides insights into the behaviour and aspirations of students in 17 countries that might be interesting for universities based on growth and student interest. For these 17 countries, the report identifies the fastest-growing destinations and subject areas, key demographic factors, and student concerns across 6 categories, from money to admissions. 

Registration deadline: 26th of January 2022

Speakers

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Dr. Carmen Neghina

Senior Marketing Analytics Consultant

Studyportals



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David Di Maria

Senior International Officer & Associate Vice Provost for International Education at University of Maryland Baltimore County 

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Brad Farnsworth

Principal at Fox Hollow Advisory



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