Diversification of Student Recruitment Markets, the Vaccine for Higher Education
7 April 2020
16:00 CEST / 15:00 GMT+1 / 10:00 EST
About the Webinar
The ongoing global outbreak of COVID-19 is causing a huge stir around the world. Scientists are running at full speed to develop a vaccine to contain its spread. Nevertheless, it takes several years to develop a vaccine against a disease – not early enough to overcome the outbreak.
But how exactly is this outbreak affecting the world of international education?
It is no secret that China has been the world’s largest source of international students. Countries like Australia, the US or the UK have been over-reliant on Chinese students for many, and they are now heavily impacted by the outbreak which is disrupting student mobility and limits international travel.
It is about time universities take the necessary vaccination to ensure more diversity on their campuses!
Join our webinar to learn more about diversification in international student recruitment. We have four tremendous experts who are thrilled to tell you more about the most promising recruitment countries in Asia and Africa.
Registration deadline: 6 April 2020
Speakers
Maurits van Rooijen
Group Rector (CAO) of Global University Systems
Rector of the University of Applied Sciences Europe
Monique Swennenhuis
Strategic Advisor International Marketing at Hanze University of Applied Sciences
Andrew is an independent professional with thirty years’ experience in international education leadership and management roles based in England, Scotland and China, as well as extensive experience of the Indian and US education markets.
As Vice Principal & Pro-Vice-Chancellor for Global Engagement at the University of the West of Scotland, Andrew led global engagement strategy and was the executive lead for London Campus.
Andrew also introduced major initiatives with China as part of developing the university’s presence there.
As International Director at Leeds Beckett University Andrew led on international marketing, student recruitment, and admissions to the UK, managing colleagues at home and in India and Beijing.
As the British Council’s Education Director in China in the early nineties, Andrew led on bi-lateral education diplomacy, education reform projects in China, and marketing the UK as a study abroad destination to the Chinese market in the days when student numbers to the UK increased rapidly.
René is the Founder and Director of EDUQUATOR, an Africa focused consultancy firm, based in Nairobi, Kenya. He is an international education and development expert.
He has a long-standing career and an excellent track record in the following areas:
- strategy and business development, international marketing for the (private) education sector
- developing labour market and industry-driven TVET/skills development programs
- capacity development for TVET and Higher Education Institutions, enhancing their skills in income generation, consultancy services and applied research and the establishment of private sector linkages (business and industry)
- institutional development through leadership and management support, training, scholarships
- project development and management of medium to large-scale (private and donor-funded) education projects in emerging and developing countries.
René has been living and working in Africa since 2004.
He has also worked for IDP in Europe and was a Director of StudyWorld (Netherlands). He is an international education advisor to various programs and organisations in Europe, Australia, North-America.
Professor Maurits van Rooijen is Group Rector (CAO) of Global University Systems (GUS). In addition to this role, on 1st September, Maurits was appointed as Rector of the University of Applied Sciences Europe. Maurits is also Chairman of IBAT College Dublin and GISMA Germany.
He studied and lectured at Utrecht University before joining the Erasmus University Rotterdam. In 1993 he moved to the University of Westminster, London from which he retired as Executive Vice President when he took up the position of Rector Magnificus and CEO of the Dutch ‘corporate leadership’ university, Nyenrode. In 2012 he joined forces with the entrepreneur Aaron Etingen and Global University Systems was created.
Monique is Strategic Advisor International Marketing at Hanze University of Applied Sciences, Groningen, the Netherlands.
Monique has worked in various disciplines within internationalisation since 1996 and has 18 years of experience in international higher education marketing. She is president of the Dutch Higher Education Network on International Marketing.