Tim Rogers
Vice President and Director of Enrollment Management
The American University of Paris
Around the World in 60 Minutes with Data:
How 2020 changed International Student Interest for Europe8 April 2021
16:00 CEST (Amsterdam time)
About the Session
2020 has been a game-changer: student mobility has been largely affected, and student interest in Europe has changed as well. Students have been browsing online and considering options abroad for their studies; now that marketing and recruitment have moved mostly online it is crucial to keep a finger on the pulse of student interest.
The webinar will drive you through long-term changes and sudden shocks, trying to make sense of what has been a complex year: keeping the focus on Europe, as the destination, and summarising the core changes for international student interest by subject area and countries of origin.
Registration deadline: 7th of April 2021
Speakers
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Michelle is President of the European Association for International Education (EAIE) and Director Internationalisation (Humanities & Social Sciences) at the University of Strathclyde. She has worked in higher education for over twenty years. After graduating in Public Administration she worked for four years in Spain where she developed executive education courses. When she returned to Scotland she was an adviser to the Lord Provost, Glasgow City Council.
Having worked in internationalisation for several years, Michelle has a strong commitment to partnership development and student mobility. At the University of Strathclyde she established many overseas links including the Mexico UK Study Abroad Consortium in partnership with a number of UK universities. Michelle has served on external boards including: Operating Board Education UK Partnership; Chair, Scottish Universities International Group (SUIG); Chair, BUTEX (British Universities Transatlantic Exchange Association).
She has an extensive network of colleagues across the UK and overseas. Michelle's term as President of the EAIE is from September 2020 to 2022.
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Tim is an experienced international higher education specialist with almost 30 years of experience in the field. Having established a career in university administration and independent consulting, Tim has had extensive experience at all levels of education across a wide range of countries. His work has focused on a range of issues including university infrastructure, the recruitment of international students, marketing, branding, the pricing of programmes, and the use of PR and online strategies to build profile. He has advised and actively participated a number of national-level international education branding campaigns, including those conducted by the governments of Australia, Denmark, Estonia, Finland, New Zealand, Norway, Sweden and The Netherlands.
Tim is currently the Vice President and Director of Enrolment Management at The American University of Paris, a small US-style liberal arts institution located in the heart of the city. Founded 60 years ago, AUP attracts 1,200 students every year, 86% of whom come from outside of France, making it one of the most international universities in the world. Tim is a member of a five-person team managing the University and is responsible for the recruitment and admission of all students, the development of institutional partnerships and the management of Paris and US-based Admissions Offices.
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Omid is the Head of Marketing & Recruitment Department at Tilburg University. With 15 years of experience in the field of Marketing, he has enjoyed working in the Higher Education for the last 10 years.
As Head of Marketing & Recruitment Department, he has witnessed the great shift of traditional marketing towards a more technology and data driven approach. At an early stage his team and him have managed to adjust their M&R efforts to the needs of their target groups and help their faculty members to adjust their offer when and if possible.
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Thijs is Director Analytics and Consulting Team at Studyportals since 2015 and partner of iE&D Solutions BV since 2006. Some of his recent clients are: University of London, Karolisnka Institute, University of Groningn, Utrecht University, Erasmus University Rotterdam, Jönköping University, Uppsala University, VU University Amsterdam, Radboud University, University of Twente, University of the Arctic, Tromsø University, College of Europe and NHTV Breda University. From 1989 until 2005 Thijs worked for Tilburg University (14 yrs; NL), the ERASMUS Bureau in Brussels and for Sheffield Hallam University (1.5 yrs; UK).
Thijs is the founder of the Professional Section on Marketing & Recruitment of the European Association for International Education (EAIE). He was the chair of M&R from 2002 until 2008 and was a member of EAIE’s Executive Board from 2004 until 2008. In 2006 he published a book on The Impact of Tuition Fees on International Student Recruitment and in September 2009, Thijs was awarded the Bo Gregersen Award for Best Practice of the EAIE.