Laurens joined Studyportals in January 2016 as the first fulltime member of the, then new, Analytics and Consulting Team. His responsibilities include providing higher education institutions with a variety of consulting services, such as marketing and recruitment strategies, CRM consulting, market research and training.
He has a BSc in Biology, an MSc in Molecular and Cellular Life Sciences as well as an MSc in Science and Business Management from Utrecht University. During his many projects he took every opportunity to do applied work for various companies and other organisations. He also worked as a consultant at De Kleine Consultant, a non-profit student strategy firm for SMEs, during his education.
Laurens’ ambition is to apply his creative, analytical and problem-solving skills in a stimulating and challenging environment to provide clients with valuable insights and solutions that they can actually apply to further their goals. He loves brainstorming and coming up with creative ideas for almost any problem. His responsibilities include strategy consulting, data visualisation, dashboarding, market research, tracking solutions, teaching workshops and data protection.