Tony has two decades experience promoting and marketing to youth audiences. He was involved in one of the world’s first TV-to-web enterprises, and was the marketing manager for a UK youth based TV channel. He became the commercial manager for Optimistic Entertainment PLC, and won a nomination for a digital Emmy Award. He was the runner up in Channel 4’s National search for an internet entrepreneur, the E millionaire show in 1999 with an innovative idea to encourage participation in Education.
Tony was one of the founders of University Choice TV and went on to develop the Global Campus site.
Tony has lectured on digital marketing to universities on behalf of The European Association for International Education, the British Council, ICEF and CASE and to US Universities at NAFSA.
Tony was with INTO University Partnerships from 2009 – 2015. He drove the organisation’s digital ambitions and was responsible for the digital strategy.
Tony is now the Global Digital Marketing Director for Study Group leading both B2B & B2C teams in the UK, USA, China, Singapore and Australia, Study Group recruit over 73,000 students from 145 countries. 17 of the Study Group Universities rank in the top 200 worldwide. He has been actively involved in digital marketing for student recruitment since 2005, working directly with Sales Force, Google and Facebook to digitally recruit students.