Burcu Şen works as SEO and Content Marketing Director at Ingage Digital Marketing Services (the joint venture company of Koç Holding & WPP) in Istanbul, Turkey. She has been working as digital marketer since 2012 and she focused on SEO and Content Marketing for the last six years. Today, Burcu leads her team of four to consult more than 50 clients in their digital asset optimization projects including SEO, content marketing, web analytics, social media optimization, app store optimization. Beside supporting Ingage clients to reach their KPIs and goals, she also provides training on SEO & Content Marketing to marketing and IT teams.

Working with a wide array of clients, Burcu has experienced the online dynamics of different industries. With a lifelong desire for learning, she dedicated her expertise on understanding user intention, which translated into creative ways of implementing new trends to improve search experience of customers.

Burcu is a graduate of Industrial Engineering from Bogazici University in Istanbul, Turkey. During her studies, she was fascinated by optimization and forecasting. This led her to realize the importance of data-backed strategy formulation. Her passion to discover led her to be a scuba diver and endless reader in her spare time.