Sessions

Student demographics are changing rapidly and the countries that worked for your enrolment strategy during the last intake might not prove so reliable next year. Learn how to research where interest in certain study fields is increasing to grow your potential sources and recruit a diverse pool of international students.

Focusing on a country and an age group on Facebook and Instagram is no longer enough to reach the right student audience. Learn how to target the exact student profile you would like to recruit. Leverage interests, academic background, zip codes, financial and other platform-specific information to microtarget your ideal student audience across the various social media channels

Millennials and Gen Z value their data privacy. They are independent thinkers who don’t always follow our carefully planned conversion funnels, don’t click on ads or fill out forms. How can universities implement non-linear forms of communication to engage with prospective students and better support their exploration journey?