Marketing Data Analysis and Interpretation: The Beauty & The Beast
- Coronavirus edition -
28 April 2020
15:00 CEST (Amsterdam time)
About the Webinar
The evolving breadth and quantity of data at our disposal can be overwhelming, stressful and confusing rather than inform decision making. Ensure your recruitment decisions are robust, by learning how to avoid common pitfalls in misinterpreting critical business and market data.
This session will explore how data is analysed and visualized, ensuring international student recruitment decision-making is accurately informed within your university.
The topics are split into two parts:
The Beauty: Power and Importance of Data in Higher Education
• How the data is used in higher education and how it can help with decision making in different areas.
• New era; from Excel tables and graphs to interactive powerful dashboards.
• Examples from Studyportals regarding the powerful data resources that are being used for decision making.
The Beast: Danger of Data Visualisation That Can Mislead
• If not carefully questioned, how this endless pool of data and its visualisation can mislead and lead to inaccurate decision making.
• Basic rules and way of thinking to avoid these mistakes and use the power of the data and its visualisation to your benefit
• 5 data pitfalls to consider before trusting a data source or its story
• How Studyportals is ensuring data analysis is more robust and how they’ve overcome certain pitfalls
• Questions to be asked to cover each pitfall for informed decision making.
Learning outcomes
Understanding the truth behind data-driven decision making and how dangerously it can mislead when not analysed correctly. This session will give a clear list of pitfalls and questions to ask whenever a decision has to be made using data while showing the unlimited possibilities to use data for decision making in International Education.
Target audience
Anyone that has to make decisions using data and visualisations made from data.
The session will use examples from Czech Republic, Poland, Hungary, and Slovakia.
Bonus
Coronavirus visuals and data will be included in the workshop to give you a better understand of the outbreak and its visualisation in the media.
Trainer
Meltem works as Senior Data & Analytics Consultant in the Analytics & Consulting Team at Studyportals. She started working for Studyportals in 2011 with a particular focus on the UK and Turkish higher education market. Meltem quickly became the company’s expert on Google Analytics and Google Tag Manager because of her technical expertise. Besides supporting Studyportals clients with more insight on country and discipline interest, campaign return on investment, and website audits and redesign, Meltem is increasingly providing training on Google Analytics for universities across Europe.
From 2017 until mid-2019 Meltem worked for Vodafone as Digital Performance Analyst and as Head of Data Insights for Greenhouse Group where she had the chance to lead projects related to data visualization, data architecture, data merging, data migration, automation, and personalization. Meltem studied Industrial Engineering & Management in Istanbul Yildiz Technical University, Turkey and holds a Graduate Certificate in Data Science from Harvard University. During her education, she has traveled and studied around Europe which brought her the passion for internationalism. Meltem believes in the strength of technology and data which enables us the transparency and informed decision making.