Market Research for New Online Programmes
25th of June 2020
16:00 CEST (Amsterdam time) 15:00 GMT+1 (London time) 10:00 EST (Washington DC time)
About the Webinar
The ongoing global outbreak of COVID-19 has clearly disrupted the world of education globally in many ways, mostly for the worse. However, it has also shown that the world of higher education is not as static as many have thought – it is capable of far more change than expected!
Most higher education institutions have been able to offer ad-hoc online education using platforms like Zoom and Microsoft Teams, and quite a few are accelerating their preexisting plans for online education.
However, doing online education at the standard of on-campus education is difficult and requires a lot of investment in time, money and effort. As such, you need to be careful which programmes you will focus on first.
Cambridge Education Group Digital partners with UK universities to help create, market and deliver online and blended study programmes. Given the costs involved, research into the market potential of these programmes is a vital part of choosing which programmes to launch for them and their partners.
Join us to experience their best practices of doing the research needed to launch new online academic programmes!
Registration deadline: 24th June
Speakers
Manuel Frutos
Director of Business Development
Digital Division at Cambridge Education Group
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Manuel is the Director of Business Development at the digital division of Cambridge Education Group. He works on developing partnerships with prestigious universities across the UK to enable them to expand the reach of their educational activities, taking full advantage of the possibilities offered by high quality online learning provision and international markets. He is also a Visiting Professor in Digital Learning at the Academic Practice Directorate, University of the West of England, UK.
Manuel has over 20 years experience in teaching, research and management. He has worked and collaborated with multi-disciplinary teams at universities across Europe. His formal academic background in Linguistics and Modern Foreign Language, together with a life-long interest in the use of technology led him to develop a career in the fields of Learning Enhancement, Technology Enhanced Learning, Distance, Blended and Distributed Learning. He is an active researcher in the field of Cognitive Computing, exploring the affordances that Artificial Intelligence can bring into the learning process and the development of sophisticated automated learning simulations.
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Laurens joined Studyportals in January 2016 as the first fulltime member of the, then new, Analytics and Consulting Team. His responsibilities include providing higher education institutions with a variety of consulting services, such as marketing and recruitment strategie, CRM consulting, market research and training.
He has a BSc in Biology, an MSc in Molecular and Cellular Life Sciences as well as an MSc in Science and Business Management from Utrecht University. During his many projects he took every opportunity to do applied work for various companies and other organisations. He also worked as a consultant at De Kleine Consultant, a non-profit student strategy firm for SMEs, during his education.
Laurens’ ambition is to apply his creative, analytical and problem-solving skills in a stimulating and challenging environment to provide clients with valuable insights and solutions that they can actually apply to further their goals. He loves brainstorming and coming up with creative ideas for almost any problem. His responsibilities include strategy consulting, data visualisation, dashboarding, market research, tracking solutions, teaching workshops and data protection.