Associate Partner at EarlyBridge
Dr G. (Gerrita) van der Veen is Associate Partner EarlyBridge and professor Marketing & Insights at the HU University of Applied Sciences in Utrecht. Her topics of interest are Brand and Customer Experience Management. Gerrita was trained as a social psychologist. She has previously worked in various research disciplines and positions at – among others – HIGHvalue, brand consultancy, Synovate (and its predecessors), SWOKA, the Institute for Strategic Consumer Research and VU University Amsterdam.