Digital student recruitment

Your university website is not Zalando! – Campaign tracking challenges in HE and how to overcome them


Classroom 1 April 26, 2018 9:00 am - 11:00 am

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Benedikt Wirmer

Deciding and applying for a degree abroad is a complicated and lengthy process of 6-18 months that typically involves several influencers and multiple marketing channels. This can make tracking and evaluating your online campaigns challenging: most available tools such as Google Analytics are optimised for fast-paced e-commerce websites with sales cycles of only several days. This workshop will give you an overview of tracking limitations and challenges, and provide some hands-on knowledge on how to overcome them.

Type of session: Workshop

Requirements: None