If you look at a typical student journey, for some students it is a journey that can take up to two years from the first time a student has first started thinking about studying abroad to stepping foot on a university campus. In this time, they would have visited multiple websites, would have used multiple sources of information, browsed on multiple devices and browsers and visited all your social media channels. So how can universities follow the student through such a complex journey and make sure that their marketing efforts are paying off?
At the end of this session you will be able to:
- Understand first and last click attribution
- Envision a multi-channel student recruitment strategy
- Deliver coordinated and personalized messages by student persona
- Measure and attribute channel contribution to your recruitment income