Strategic decision making

Inside the applicant’s mind: Understanding students’ study abroad decision-making processes

Auditorium April 26, 2018 11:30 am - 12:30 pm

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Mavi Calabrese

I-graduate International Insight Group and the TOEFL® and GRE® Programs joined forces on survey intelligence into students worldwide. Who initiates the decision to study abroad, what are the primary reasons, and who are the top influencers? This session will offer winning insights and ideas for institutions’ marketing efforts.

Learning Objectives:

  • Understand applicant motivations by identifying the key influencing factors that lead students from different parts of the world to decide where to study.
  • Recognize which countries tend to compete with each other when it comes to making a decision on where to study.
  • Glean implications and insights that translate into ideas to be implemented in international student recruitment efforts.

Type of session: (Interactive) Presentation

Requirements: None