Generation Z

Converting leads through WhatsApp pt. 1


Classroom 3 April 25, 2018 10:30 am - 12:00 pm

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Elias Faethe

WhatsApp can be a low effort way for the whole marketing funnel in a digital age. With over 1.3 billion users worldwide, WhatsApp enables universities to have a one-on-one communication channel to students worldwide, for free and without any complex API connections.

During this workshop, we will cover

  • New: WhatsApp for Business tailored to universities
  • Example customer journey with WhatsApp touchpoints
  • Integrating WhatsApp in your customer journey
  • Outlook to the advanced feature: newsletter sending