Generation Z

Converting leads through WhatsApp pt. 2 – Continuation pt. 1

Classroom 3 April 25, 2018 1:00 pm - 2:30 pm

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Elias Faethe

WhatsApp can be a low effort way for the whole marketing funnel in a digital age. With over 1.3 billion users worldwide, WhatsApp enables universities to have a one-on-one communication channel to students worldwide, for free and without any complex API connections.

During this workshop, we will cover

  • Creating matching WhatsApp content (auto-responders, welcome messages etc.)
  • Importing contacts to WhatsApp from other marketing activities
  • Different usage in the student life cycle
  • Recap of the day