WhatsApp can be a low effort way for the whole marketing funnel in a digital age. With over 1.3 billion users worldwide, WhatsApp enables universities to have a one-on-one communication channel to students worldwide, for free and without any complex API connections.
During this workshop, we will cover
- Creating matching WhatsApp content (auto-responders, welcome messages etc.)
- Importing contacts to WhatsApp from other marketing activities
- Different usage in the student life cycle
- Recap of the day