This session will focus on how two European universities, one public and one private, use data to inform their (marketing) strategy and why. One is the University of Edinburgh, which was looking to do an overhaul of its graduate online portfolio to be able to offer online courses and degrees at scale that are more in line with the demand from the international market. To this end it commissioned Studyportals’ Analytics and Consulting Team to carry out various pieces of market research as well as a market opportunities dashboard. The other university is Università degli Studi Cattolica Sacro Cuore in Milan, a private university. Cattolica is amongst the most internationally active universities in Italy and always looking for innovative ways to be successful in international recruitment. Cattolica is using the experience and insights from Studyportals in combination with other data and insights to decide which degrees to launch, where to recruit students, etc.
Type of session: (Interactive) Presentation