Research and data are becoming key tools that HEIs use to justify their strategic decision making. Data experts from Nuffic and Studyportals will offer insights in how qualitative and quantitative research can help Senior International Officers, Marketeers and decision-makers to spot the trends and patterns and leverage the power of data in their B2B/B2C marketing and recruitment strategies. The hosts will share case studies to illustrate how data can be effectively translated into practice, incl. benchmarking, market evaluation, strategy paper, customer preferences (big data), competitive analysis, price index, supply & demand or top source markets.
Type of session: (Interactive) Presentation